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http://www.knowhr.com/blog/
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http://www.knowhr.com/blog/2006/10/30/to-motivate-get-attention/
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KnowHR Blog: To Motivate, Get Attention

Frank · 3 years ago

The critical thing is the move from awareness to action. It's essential. Too often companies and campaigns get stuck in second gear. Scaring people works...up to a point.
john · 2 years ago

The picture do suggest that smokers must stop smoking. This sort of motivation can be effective to others.
George Yeo · 1 year ago

Although this picture looks 'threatening', it doesn't really scare people off. It looked freaky at first, but I thought it looked more creative than serves its purpose. Maybe something more nasty-looking will make smokers think twice.