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There Are Better Ways to Make Career

Started by Frank · 10 months ago

I know, you thought I blew it on the headline. I didn’t. “There Are Better Ways to Make Career” is the flawed-English tagline of the most (obscene, creative, bold) recruitment fair poster I’ve ever seen. It’s by the German recruit ... Continue reading »

2 comments

  • John Windsor

    2 years ago

    There is SO MUCH more that people can do (get away with?) in Europe. (Well, unless you talk about your competition directly, which is a capital offense in many countries.)

    But even without such a stark image, one could still be bold in the story they tell about their firm. Setting aside the shock value, this picture sets a very immediate tone -- and they could've told a similarly strong story without being quite so (ahem) graphic.

    Thanks for posting that, Frank!
    reply
  • Frank Roche

    2 years ago

    John, you're right, in Europe the rules (and the sensibilities) are different then they are in the U.S. I have to say, that poster was pretty shocking, but I guess that was their point...they ended up with derivative advertising. I agree with you, they could have done something provocative without the graphic graphic and still told a story about their company.
    reply

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