One of the best communicators I know is not a communicator by trade. He knows who he is and he reads this blog. He was a leader in the last organization I worked in. A leader both in name and in practice. He sent several amazing email messages, I wish I had cataloged them. But one sticks clearly in my mind.
He once sent a note to everyone in the entire office. That note had one of the best (if not the single best) subject lines I've ever read or heard of. It said "I love the smell of data in the morning." How many people do you think skipped over that email message? Um, none.
I've gotten thousands of emails since. Still, I remember that one best. I suspect I always will. A little twist on a familiar phrase. Very powerful.
It reminds me of something another leader I admire very much often says... good poets borrow, great poets steal.
Catch them both soon... co-starring at a conference near you.
Frank Roche
· 2 years ago
That may be one of the very best Subject lines ever: I love the smell of data in the morning.
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He once sent a note to everyone in the entire office. That note had one of the best (if not the single best) subject lines I've ever read or heard of. It said "I love the smell of data in the morning." How many people do you think skipped over that email message? Um, none.
I've gotten thousands of emails since. Still, I remember that one best. I suspect I always will. A little twist on a familiar phrase. Very powerful.
It reminds me of something another leader I admire very much often says... good poets borrow, great poets steal.
Catch them both soon... co-starring at a conference near you.