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He once sent a note to everyone in the entire office. That note had one of the best (if not the single best) subject lines I've ever read or heard of. It said "I love the smell of data in the morning." How many people do you think skipped over that email message? Um, none.
I've gotten thousands of emails since. Still, I remember that one best. I suspect I always will. A little twist on a familiar phrase. Very powerful.
It reminds me of something another leader I admire very much often says... good poets borrow, great poets steal.
Catch them both soon... co-starring at a conference near you.