Misspellings can draw the eye too. Intentional on your part or subliminal? Either way, it worked for me.
Frank Roche
· 2 years ago
Michele, I wish I was that clever. Actually, it was 5:30 in the morning and I pushed "publish" before I spell checked. Sorry about that. Thanks for catching it! Corrected now. Ugh.
Scott McArthur
· 2 years ago
Ha! As you know, I really like using images to communicate so provide meaning (my friend Julian has convinced me on the importance of symbols).
I was talking to a client today who told me he has stores where there are up to 100 languages spoken. The workforce average reading age was 10 -not because they have learning difficulties but because they don't speak English as a 1st or even 2nd language. In this context the images can provide a critical communication tool. I love it!
Pictures that are created either in words or images help trigger emotions quicker. Sometimes they are the perfect draw to get the reader to the longer narrative where the action is really taking place.
Rob Robson
· 2 years ago
You make reference to communication being "interesting" and what employees care about. I think this is one of the mistakes that is made most often in communication. Pictures or not, management communicate what they think is interesting (for example, creating shareholder value), not what interests their people (why should I care if those bastards get richer?). Basically, they don't really know what their people care about, and they probably don't care all that much either.
Frank Roche
· 2 years ago
Rob, good point. "Interesting" is in the eye of the beholder. I do think there are ways to make uninteresting topics interesting. Freakanomics comes to mind. Gladwell does the same with social theory. Clarence Dick Hardt did it with online identity. Not everything is interesting...but important sometimes. I suggest that getting people to pay attention to important things is critical. Long-term disability comes to mind. Know why a lot of people go bankrupt? Lack of long-term financial security. So, important but perhaps not "interesting"?
Bill, I like pictures. They sure can move a story along. It's why I liked Fun With Dick and Jane when I was a kid. Picture books worked then, and they still work now.
Scott, we've done communication rollouts for companies who were in 100+ countries. We translated....but we also did pictures. Lots of them. It works.
All Comments
I was talking to a client today who told me he has stores where there are up to 100 languages spoken. The workforce average reading age was 10 -not because they have learning difficulties but because they don't speak English as a 1st or even 2nd language. In this context the images can provide a critical communication tool. I love it!
http://mcarthursrant.blogspot.com/2007/09/hr-an...
Bill, I like pictures. They sure can move a story along. It's why I liked Fun With Dick and Jane when I was a kid. Picture books worked then, and they still work now.
Scott, we've done communication rollouts for companies who were in 100+ countries. We translated....but we also did pictures. Lots of them. It works.