DISQUS

rick · 1 year ago

Sarah, have you found the use of concepting to be prevalant? I have not heard it before. The word itself does not communicate the definition well.

Frank Roche · 1 year ago

Rick, this is an unusual one, but the word is there...instead of thinking up an idea, it's making a gerund out of a noun. It just doesn't flow...obscure slang, to be sure, but used in a specific area in the creative. Ugh to obscure language in any form.

Sarah Chambers · 1 year ago

Rick, Friday night, after a groovy sort of interactive show – Fuerza Bruta – someone walking by me said "concepting" a little too loudly. It was the second time I'd heard someone say it in as many days... and in public! Admittedly, I was in NYC. But, I've seen it in magazines too. I fear it will make it's way into general business usage. Already people sometimes use it outside of marketing to mean generating ideas to solve problems. In the land of the creatives it's a much more common term. It's sort of like branding, only with concepts.

rick · 1 year ago

Sarah, is groovy next Monday's word? You were not even born by end of the 60s. Are you allowed to use it:)